Alterna Haircare is synonymous with luxurious hair care that combines the latest scientific achievements with natural, pure ingredients. Since its founding in 1997, Alterna has set new standards in the hair care industry, focusing on efficiency, innovation and environmental sustainability. Alterna is a pioneer in the application of top technologies and ingredients in its products formulas. Key ingredients like caviar, sea silk protein and of bioactive enzymes provide your hair with optimal care and protection. All Alterna products are free of parabens, sulfates and other harmful additives.