Color Wow is an award-winning company that makes its products special by being sulfate, paraben and gluten free. They have won over 70 beauty awards and boast over 27,000 5-star reviews. Solving your hair care concerns, Color Wow is always at the forefront of innovation. With simple yet effective products designed for those with color-treated hair, the brand identifies your hair’s “pain points” and addresses them with its range of targeted formulas. Helping you go longer between salon visits is Root Cover Up (2.1g), a tinted powder that instantly covers grays, fills in regrown roots, repairs strands and even fills in sparse areas.